K-mush BI is a wordmark-type logo emphasizing representativeness that represents the Republic of Korea and global sense as a mushroom export co-brand of an agricultural corporation, K-mush

The soft font emphasizing a beautiful sense of composition represents the rareness and healthiness of Korean mushrooms. It is expressed creatively by symbolizing mushroom with visual emphasis on the English alphabet ‘U’.

Signature application is a combination of logo and logo type, shown most ideally when organic arrangement is maintained each other.
The signature application of K-mush brand, each export farm, and each export item used the font named ‘Noto Sanc CJK Bold’.
Please download this signature and enter the content for use.

As it is another important way to differentiate K-mush, it is important to use the specified colors consistently and accurately.
The expression of exclusive color is based on CMYK 4 degree process color principle.
However, spot color could be used depending on the medium to which one is applied.
Please follow the color code guideline provided in this rule book when applying